About Us

Learn the Story Behind JOSHU

JOSHU – /jō-shū/ • noun

Born from “助手”, meaning ‘assistant’ or ‘helping hand’, JOSHU is your partner in creating a life of intention.

We draw on the ethos of Japanese artistry to create objects that offer a rich, distinctive olfactory experience.

手仕事

To honor the intimacy of the maker’s touch and the soul infused through manual craft.

質感

To let texture carry meaning and have what is felt last longer than what is seen.

奥行

To uphold depth in fragrance and integrity in craft.

本質

To value the weight of substance and reject the superficial.

精度

To be held to the highest standards of process from concept to completion.

情熱

To kindle passion within ourselves and others to create the extraordinary.

自然美

To create in small batches and celebrate organic texture and natural variation.

We view our role as the quiet partner in your daily rituals.

We’ve designed every aspect of our services to feel seamless and purposeful, to ensure your interactions with JOSHU is as inspiring as the products we create.

Crafting A Luxury Candle Brand

Message From Our Founder

” At JOSHU, we believe fragrances should do more than fill a space, they should enrich it, adding depth and purpose to your everyday moments.

We are dedicated to crafting moments that reflect our passion for fragrance and design. Every detail is carefully considered to elevate your expectations of what can be.

We are deeply grateful for your support and honored to be part of your story. “

– Shigeo Yamamoto
Founder, JOSHU

–

Explore

Reach Us Here

EMAIL

contact@joshu.online

ADDRESS

42 Broadway Suite 12-637 New York, NY 10004

About Us

Our journey began with a simple yet powerful vision - to redefine the fragrance industry.

Principles

Partners In Artful Living